Articles and guides
In-depth articles that answer the questions your customers search, planned in clusters so each one lifts the others.
e.g. Castle Collector’s castle guidesWe research, write and publish articles and pages that rank on Google and get quoted by AI. The same approach took Castle Collector past 50,000 monthly visits in seven months.


It's the one channel where the work keeps paying. A page written today can bring in customers for years, and it's what Google's AI and ChatGPT quote when your customers ask them for answers.
Ads stop the day the budget does. A page that ranks keeps bringing in visitors without a cost per click.
AI answers are built from well-written pages. Castle Collector's articles are cited in more than 1,000 tracked Google AI answers.
Your customers search every question before they choose. Good content answers them and puts your brand in the shortlist.
A strong article feeds your newsletter, social posts and sales conversations too. You write it once and use it everywhere.
Most businesses publish content and hope something ranks. They write what feels relevant, hit publish and move on. The result is a blog full of pages that bring in almost no traffic, because they were never built to compete.
We work the other way around. We research what your customers search for, what your competitors win and where the gaps are, then write the pages that can actually rank.
Done right, content compounds. Each piece builds on the last until you own a cluster of rankings that brings in customers every month.
Every page on your site can bring in search traffic. We write the ones that matter most for your business, in your brand's voice.
In-depth articles that answer the questions your customers search, planned in clusters so each one lifts the others.
e.g. Castle Collector’s castle guidesPages built around what buyers search when they are ready to hire or buy, written to rank and to convert.
e.g. 200+ pages for Relocate.meCollection and product descriptions that rank for what shoppers type, without reading like keyword lists.
Original research that journalists cite and AI tools quote. The strongest content for earning links.
e.g. The Castle Price IndexUpdating pages that used to rank. Often the fastest win, because the page already has history with Google.
Keyword research, topic plans and detailed briefs, if your own team does the writing.
We don't start writing until the research is done. Every piece comes from a decision, not a guess.
We map your current rankings, find the content gaps, study what your competitors win and rank every topic by impact and how achievable it is.
A topic plan, a content calendar and a brief for every piece. You see exactly what is coming and why before a word is written.
We write and optimise each piece and deliver it ready to go live, or publish it straight into your CMS.
Monthly ranking checks, refreshes on anything that slips, and new internal links as your topics grow.
Good content gets cited. The articles and data studies we write for clients have been picked up by some of the most trusted publications online. These links were earned, not bought.
Every one of them makes the rest of your site easier to rank.
See our link building service →Castle Collector is a marketplace for buying and selling castles. It launched in February 2026 with no traffic. We planned and wrote its content from day one: country guides, castle insights and an original price index.
"It turned out phenomenal. Continuously growing traffic, profound expertise, and also entrepreneurial ideas."Jakob Schwann, Managing Director, Aquileia Partners
“Our blog had been a strong resource for developers for quite a while, but Eli unlocked its full potential. He understood our vision, took charge of the content strategy, and gradually, the rankings improved.”
“Eli ran our editorial site at Honeypot which had around 50,000 monthly organic visitors. He planned, wrote, and executed all the content and turned the site into one of the main acquisition sources for both b2b and b2c. I would definitely work with him again.”
“Eli helped us scale our content production. He and his team created over 200 pages which significantly grew our organic traffic within a few months. The results were immediate and kept compounding.”
Anything else you want to know before we start? Ask us directly.
Ask a question →[Your pricing, answer first. For example: Articles start at $X each, or $X a month for an ongoing content program. The price depends on length, research depth and how technical the topic is.]
Eli and Luis. Every piece is written or edited by one of us. Luis, our lead SEO copywriter, is a career writer and former journalist with bylines in CNN, the World Economic Forum and Condé Nast.
We use AI for research and analysis, not for the writing itself. Every article is written by a person who knows the topic, then checked against what already ranks.
Usually a few months, and longer in competitive markets. New pages on an established site move faster than on a brand new one. Castle Collector’s first articles were bringing in clicks within weeks of launch.
Yes. We can publish directly into WordPress, Shopify, Sanity and most other CMSs, or send finished drafts for your team to upload.
Tell us about your site and we’ll show you the topics your customers search that you don’t cover yet.