SEO content writing services

We research, write and publish articles and pages that rank on Google and get quoted by AI. The same approach took Castle Collector past 50,000 monthly visits in seven months.

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Eli McGarvie Luis Minvielle
Written by
Eli and Luis
WeAreDevelopers magazine, where we ran the SEO content
Written by us for Castle Collector
Castles for Sale in Ireland, a Castle Collector page we wrote that ranks around #3 on Google
Around #3 on Google
for "castles for sale in Ireland"
2,400+ visits a month

Why SEO content writing is essential

It's the one channel where the work keeps paying. A page written today can bring in customers for years, and it's what Google's AI and ChatGPT quote when your customers ask them for answers.

Traffic you don't pay for per click

Ads stop the day the budget does. A page that ranks keeps bringing in visitors without a cost per click.

It's what AI search quotes

AI answers are built from well-written pages. Castle Collector's articles are cited in more than 1,000 tracked Google AI answers.

Buyers research before they buy

Your customers search every question before they choose. Good content answers them and puts your brand in the shortlist.

One page, many channels

A strong article feeds your newsletter, social posts and sales conversations too. You write it once and use it everywhere.

Publishing more isn't the answer. Publishing smarter is.

Most businesses publish content and hope something ranks. They write what feels relevant, hit publish and move on. The result is a blog full of pages that bring in almost no traffic, because they were never built to compete.

We work the other way around. We research what your customers search for, what your competitors win and where the gaps are, then write the pages that can actually rank.

Done right, content compounds. Each piece builds on the last until you own a cluster of rankings that brings in customers every month.

Publish and hopeScattered topics, no plan
Each post gets a small bump, then flatlines. Traffic never builds.
Research firstPlanned clusters that link together
Each page supports the next. Traffic compounds month after month.

What our SEO copywriting services cover

Every page on your site can bring in search traffic. We write the ones that matter most for your business, in your brand's voice.

01

Articles and guides

In-depth articles that answer the questions your customers search, planned in clusters so each one lifts the others.

e.g. Castle Collector’s castle guides
02

Service and landing pages

Pages built around what buyers search when they are ready to hire or buy, written to rank and to convert.

e.g. 200+ pages for Relocate.me
03

Product and category copy

Collection and product descriptions that rank for what shoppers type, without reading like keyword lists.

04

Data reports

Original research that journalists cite and AI tools quote. The strongest content for earning links.

e.g. The Castle Price Index
05

Content refreshes

Updating pages that used to rank. Often the fastest win, because the page already has history with Google.

06

Briefs and strategy

Keyword research, topic plans and detailed briefs, if your own team does the writing.

How it works

We don't start writing until the research is done. Every piece comes from a decision, not a guess.

  1. 01

    Research and audit

    We map your current rankings, find the content gaps, study what your competitors win and rank every topic by impact and how achievable it is.

  2. 02

    Strategy and roadmap

    A topic plan, a content calendar and a brief for every piece. You see exactly what is coming and why before a word is written.

  3. 03

    Write and publish

    We write and optimise each piece and deliver it ready to go live, or publish it straight into your CMS.

  4. 04

    Monitor and compound

    Monthly ranking checks, refreshes on anything that slips, and new internal links as your topics grow.

Content that earns links

Good content gets cited. The articles and data studies we write for clients have been picked up by some of the most trusted publications online. These links were earned, not bought.

Every one of them makes the rest of your site easier to rank.

See our link building service →
92DR
InvestopediaFinance
Is Living in Europe Cheaper than Living in America?
92DR
World Economic ForumTech and AI
Why Children Need to Be Included in Discussions About AI
90DR
Al JazeeraNews
Spain Plans 100% House Tax on Foreigners: Will It Fix the Housing Crisis?
88DR
MetroProperty
Living in London is Now More Affordable Than It Was 10 Years Ago
83DR
RipplingHR
Moving to Finland from the USA: Full Digital Nomad Guide
81DR
SiftedStartups
Tech Workers Want to Relocate to Germany More Than Any Other Country
DR is Ahrefs Domain Rating, a 0 to 100 score of how authoritative a site is.

Castle Collector: from launch to 50,000+ monthly visits

Castle Collector is a marketplace for buying and selling castles. It launched in February 2026 with no traffic. We planned and wrote its content from day one: country guides, castle insights and an original price index.

"It turned out phenomenal. Continuously growing traffic, profound expertise, and also entrepreneurial ideas."
Jakob Schwann, Managing Director, Aquileia Partners
Weekly clicks from GoogleGoogle Search Console, Feb to Sep 2026
2k4k6k8kMarAprMayJunJulAugSep
+50,000monthly visits, seven months from launch
1,000+Google AI answers that cite its articles
40sign-ups a week
13enquiries a week

What clients say about our writing

WeAreDevelopers · 12k → 100k
“Our blog had been a strong resource for developers for quite a while, but Eli unlocked its full potential. He understood our vision, took charge of the content strategy, and gradually, the rankings improved.”
Clemens Bauer, VP Marketing, WeAreDevelopers
Clemens BauerVP Marketing, WeAreDevelopers
Honeypot · 3k → 50k
“Eli ran our editorial site at Honeypot which had around 50,000 monthly organic visitors. He planned, wrote, and executed all the content and turned the site into one of the main acquisition sources for both b2b and b2c. I would definitely work with him again.”
Emma Tracey, Founder, CultRepo & Moat
Emma TraceyFounder, CultRepo & Moat
Relocate.me · 200+ pages
“Eli helped us scale our content production. He and his team created over 200 pages which significantly grew our organic traffic within a few months. The results were immediate and kept compounding.”
Andrew Stetsenko, Founder, Relocate.me
Andrew StetsenkoFounder, Relocate.me

Questions about content

Anything else you want to know before we start? Ask us directly.

Ask a question →
How much does SEO content writing cost?

[Your pricing, answer first. For example: Articles start at $X each, or $X a month for an ongoing content program. The price depends on length, research depth and how technical the topic is.]

Who writes the content?

Eli and Luis. Every piece is written or edited by one of us. Luis, our lead SEO copywriter, is a career writer and former journalist with bylines in CNN, the World Economic Forum and Condé Nast.

Do you use AI to write?

We use AI for research and analysis, not for the writing itself. Every article is written by a person who knows the topic, then checked against what already ranks.

How long until the content ranks?

Usually a few months, and longer in competitive markets. New pages on an established site move faster than on a brand new one. Castle Collector’s first articles were bringing in clicks within weeks of launch.

Can you publish straight into our CMS?

Yes. We can publish directly into WordPress, Shopify, Sanity and most other CMSs, or send finished drafts for your team to upload.

Works well with

Ready for content that ranks?

Tell us about your site and we’ll show you the topics your customers search that you don’t cover yet.

Eli McGarvie Luis Minvielle
No sales team.
You talk to us.
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